Many companies are investing heavily in synthetic intelligence correct now, hoping to give a enhance to each efficiency and innovation. But, as with any technology that sees in fashion adoption, AI itself received’t be ample to construct a lengthy-term advantage over opponents, says Jay Barney, professor at the College of Utah’s Eccles Faculty of Replace. Sure, leaders own to deploy these new tools, especially folks who utilize GenAI, to cease relevant. But they additionally own to factor in how AI would be utilized to their alternate’ differentiating competencies and offerings to in actual fact add price. Barney is the coauthor, alongside with Martin Reeves of Boston Consulting Community, of the HBR article “AI Received’t Give You a Original Sustainable Advantage.”
