Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the