Brands are cautious about Google and Meta’s generative AI holiday ad push

By Mitchell Parton • October 11, 2024 • Ivy Liu This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still unsure about integrating such technology into their playbooks. Meta’s holiday marketing guide encourages advertisers to

Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps

Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has changed significantly in recent years. We have seen a major shift in marketing campaigns from before the pandemic to now. Everything from graphic styles to personalization has evolved, and so has spending. With more brands in the mix, advertising spending is

Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps Read More »