By Marty Swant • October 18, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday
AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools Read More »
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals. Money is the main way publishers are looking to cash in on AI companies’
Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals Read More »
By Marty Swant • October 11, 2024 • Ivy Liu The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service. Called Wallaby, the LLMs were trained on decades
AI Briefing: Why Walmart is developing its own retail-specific AI models Read More »
By Tim Peterson • October 10, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit Read More »
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the
