Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

By Antoinette Siu  •  October 28, 2024  • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → At the rapid speed that influencer partnerships are formed, agencies are faced with

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