Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
By Antoinette Siu • October 28, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → At the rapid speed that influencer partnerships are formed, agencies are faced with