How to use generative AI in copywriting for an A/B testing program

How to use generative AI in copywriting for an A/B testing program

AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Although I can’t reveal everything — I need to protect my client’s privacy and

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