By Digiday Awards • January 28, 2025 •
This year’s winners exemplify the vitality of creativity, innovation and collaboration in as a lot as the moment marketing. From campaigns redefining viewers engagement via tailored drawl material to groundbreaking makes expend of of skills love AI and automation, these entries put a brand modern favorite. Be conscious partnerships emerged as a motive power, unlocking modern markets and alternatives, whereas compelling storytelling proved important in developing memorable narratives at some stage in various codecs. Every winner showcased outstanding tag visibility and a long-lasting affect, demonstrating how considerate systems can leave a profound affect on audiences and elevate producers to modern heights.
Epsilon’s collaboration with Currys put a benchmark in retail media. The campaign earned the Most attention-grabbing Employ of Retail Media award, by employing a cumbersome-funnel approach combining display, on-line video and CTV to private interaction tech fans. Leveraging Currys’ first-occasion files and Epsilon’s CORE ID, the campaign built awareness and drove on-line and in-retailer sales. The approach led to a 46% elevate in conversions with an ROI of 3x and boosted in-retailer sales by 20%, attracting 56,000 company to Currys locations. This innovative reach positioned Currys’ TechHunters as a groundbreaking retail media solution, seamlessly mixing viewers focused on with measurable sales affect.
T Be conscious Studio’s worldwide editorial team, segment of New York Cases Advertising and marketing and marketing, has put a brand modern favorite for branded drawl material and earned Editorial Crew of the Year. Despite being a minute team of three, they accomplished a 47% elevate in worldwide campaigns, producing award-successful work at some stage in podcasts, videos and written journalism. Highlights comprise campaigns for CREA, amplifying feminist and incapacity rights, and Wellcome, spotlighting health and climate swap. Their podcasts for Audemars Piguet and L’Oréal ranked among the many pinnacle on worldwide charts, whereas their dedication to diversity and inclusion reshaped swap requirements. Identified with 11 swap awards and a Writer Award, their affect continues to drive worldwide growth.
Sela and Newcastle United paired up and secured three awards this year: Most attention-grabbing Collaboration, Most attention-grabbing Event and Most attention-grabbing Employ of Abilities. By the “Unsilence The Crowd” campaign, Sela and Newcastle United partnered with RNID and CuteCircuit to introduce haptic skills in NUFC shirts, enabling deaf fans to trip stadium noise as contact sensations. Debuting at some stage in a Premier League match, the initiative reached over 5 billion of us and put a brand modern benchmark for sports actions accessibility, with commitments from necessary leagues love the Premier League and La Liga.
Sela further showcased its skills with “We Are One,” a cultural birthday celebration that illuminated Newcastle’s landmarks using 3D projection mapping and water shows. Drawing over 15,000 attendees and reaching 450 million globally, the match strengthened Sela’s ties with fans and stakeholders, mixing aesthetic-scale spectacle with meaningful neighborhood engagement. Collectively, these efforts solidified Sela’s recognition as a prime in innovation, collaboration and unforgettable experiences.
Detect your complete 2024 Digiday Awards Europe winners below.
Agency Executive of the Year NEW
Tom Huggins, Crew Digital and Data Director
Most attention-grabbing Advert Tech Platform
AppLovin’s AI Tech Helping Advertisers Attain The Just proper Customers
Most attention-grabbing Be conscious/Writer Partnership
Partnermatic – Revolutionizing European Affiliate Advertising and marketing and marketing
Most attention-grabbing Branded Allege Online page online
Birdie: Flock, the social network for social care
Most attention-grabbing Collaboration
Sela x Newcastle United – Unsilence The Crowd
Most attention-grabbing Contextual Focusing on Providing
GumGum and Havas – The BBC’s Doctor Who Christmas Specials
Most attention-grabbing Digital Product Innovation
Maestro, Equativ’s Curation Platform, Scales Change IDs
Most attention-grabbing Ethical Data Apply NEW
Utiq: The Telco-powered Reliable Consent Carrier
Most attention-grabbing Event
Sela x Newcastle United – We Are One
Most attention-grabbing First-Celebration Data Strategy
pharosIQ: Distinctly different, strategically smarter.
Most attention-grabbing Influencer Collaboration
Dexerto Media Crew, PHD UK, Squarespace: Constructed Otherwise
Most attention-grabbing Multi-Platform Advertising and marketing and marketing campaign
UEFA x ERC – Procure Knowledgeable, Save Lives CPR Advertising and marketing and marketing campaign
Most attention-grabbing Reason-Driven Advertising and marketing and marketing Advertising and marketing and marketing campaign NEW
UEFA x ERC – Procure Knowledgeable, Save Lives CPR Advertising and marketing and marketing campaign
Most attention-grabbing Employ of Data
Sky x Movable Ink: Customized Sports Fan Engagement
Most attention-grabbing Employ of Emerging Abilities
Optimising Consideration: Totalenergies Wavemaker Lumen Examine
Most attention-grabbing Employ of Interactive Allege NEW
Precise TV, Abilities Media & Panini
Most attention-grabbing Employ of Personalization NEW
Vyde, MGOMD & Nissan – Driving Insights-Led Personalisation
Most attention-grabbing Employ of Retail Media NEW
Currys x Epsilon: TVs hit the gap with Tech Hunters
Most attention-grabbing Employ of Social
Reklamania Inventive & DIMES Frigid Lime Mix
Most attention-grabbing Employ of Abilities
Sela x Newcastle United – Unsilence The Crowd
Most attention-grabbing Employ of Video
Reklamania Inventive & DIMES Frigid Lime Mix
Advertising and marketing and marketing campaign of the Year NEW
Reklamania Inventive – DIMES Frigid Lime Mix
Editorial Crew of the Year
T Be conscious, the drawl material studio of New York Cases Advertising and marketing and marketing
Most Modern Writer
Mail Metro Media: A three-pronged reach to innovation
Most Modern Abilities Supplier NEW
Brandtech’s Pencil: The exclusively live-to-live GenAI marketing tool
Attracted to entering the Digiday Awards Europe? Sign into gather cut-off date reminders, entry guidelines, category concepts and more.
https://digiday.com/?p=566817
Extra in Awards
Mastercard, Samsung and 7-Eleven are 2024 Better Appropriate Awards winners
The honorees of this year’s Better Appropriate Awards, offered by Digiday, Tranquil, Popular Retail and WorkLife, acknowledge the importance of empowering communities and fostering economic alternatives, both globally and closer to home. Many of this year’s entrants and subsequent winners moreover collaborated with mission-pushed organizations to develop their efforts in training, inclusion and sustainability. For […]
Digitas, Serious Mass and Twitch are among the many 2024 Digiday Awards winners
This year’s winners showcase basically the most innovative traits in tag engagement, from developing interactive experiences that blueprint buyers into the yarn to leveraging unhealthy-platform systems that enlarge reach and affect. Data-pushed personalization permits producers to join with converse audiences, whereas emotional storytelling fosters deep bonds with buyers. The campaigns moreover stood out for his or her worldwide […]
Ancestry, Cécred and United Airways are among the many 2024 Better Appropriate Awards finalists
The 2024 Better Appropriate Awards are offered by Digiday, Tranquil, Popular Retail and WorkLife, and showcase the work being performed round social causes, its affect, and come what could these working in direction of the higher unprejudiced proper. This year’s finalists exemplify the remarkable themes riding swap at some stage in industries. From empowering communities via training to fostering economic equity and opportunity, […]
