Maybe Google’s new ‘reasoning AI’ can address the Hawk Tuah spam all over Google Maps

Bloomberg’s reporting on the original time that Google is working on AI instrument that could per chance well honest relish a human, in a make of growth of its ongoing fight with OpenAInearly made me achieve a spit-take.

That’s consequently of, surroundings aside the AI cult that looks to be accountable of the Googleplex for the time being, that is the identical Google that’s routinely failing at so among the straightforward things — we’re talking the lowest of the low-striking fruit. Severely, Google, you’re going to recreate the complexity of the human thoughts must you must be in a express to’t even tackle something as overall as zapping the Hawk Tuah unsolicited mail that’s in every single attach Google Maps?

If what I most sharp wrote comes as a shock to you, by the approach, I indubitably understand. Apple Maps used to be a buggy mess abet within the day, and the blogosphere had a enviornment day dunking on Apple thanks to it. But a slow, without sigh fixable, and stupidly glaring sigh with Google Maps relish colleges and other locations getting renamed to about a iteration of Hawk Tuah (and pranksters even working in Diddy references here and there)? Crickets.

“Colleges are being mysteriously renamed to ‘Hawk Tuah Excessive College.’ What makes this unsolicited mail referring to is that a number of those changes are being accepted by Google Maps, sparking questions about how successfully Google is reviewing arrangement edits.”
@bhartzer 🤦🏽‍♀️https://t.co/pMywDLIGuY

— Lily Ray 😏 (@lilyraynyc) September 28, 2024

Except I’ve uncared for it, I don’t contemplate there’s been any foremost media protection of this, never thoughts that other folks maintain been in every single attach social media about talking about Google Maps’ thoughts-boggling shoddiness vis a vis Hawk Tuah for a whereas now. There’s been some sporadic protection of the sigh here and there (one correct instance), and I will be capable to totally attribute the radio silence to notion to be one of two things:

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Most folk don’t be taught about it, which is its maintain sigh, or it’s that no one cares — particularly, consequently of americans are most sharp an increasing number of acquainted with core Google products relish Search slowly rotting, at the same time as the corporate carps continuously about how fabulous its AI-centered future will possible be. Alongside those traces, I would prefer to stop here and support each person to read Ed Zitron’s The Man Who Killed Google Searchnotion to be one of the precious impossible objects of writing about this enviornment that I’ve encountered online in contemporary weeks.

The Google Maps Hawk Tuah unsolicited mail, meanwhile, doesn’t appear like localized to most sharp one fragment of the country (and even the enviornment). I’m currently seeing a number of locations in areas relish Europe, whereas that is a original snapshot of the US:

Screenshot 2024 10 02 at 8.13.47%E2%80%AFPMImage source: Google

Here’s what one college district in Pennsylvania told a local files attach of living there about working with Google to rating notion to be one of their colleges’ acceptable names restored:

“We relish that many neighborhood contributors promptly introduced this topic to our attention. When we maintain been informed of the title commerce on Google, the district’s technology division took instant circulate. Alternatively, addressing this sigh required valuable time and resources as we responded to emails and calls connected to the express of affairs.”

Honestly, between this idiocy with Google Maps, the advert- and AI-filled hellscape that is now Google Searchits AI drawing ethnically diverse Nazisthose glue on pizza AI hallucinations, the approach Google typically lets parasite Net page positioning poke wild — why does anyone contemplate the corporate is going to successfully nail its wholesale embody of AI?

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