Honor aged to be most attention-grabbing identified because the younger sibling to its customary guardian assign Huaweibut since parting ways with the Chinese tech big, the phone-maker has gone from energy to energy in forging its possess identification. At MWC 2025the company made its boldest breeze but to plant a stake in the bottom — now not apt as a rival to the top Android phone makersbut to all firms making AI gadgets.
Honor didn’t unveil a brand new phone at the Barcelona cell whisper — it debuted its new flagship, the Honor Magic 7 Expert, in January. As an different, it announced a $10 billion investment in a vary of Ai merchandise and gadgets. That would now not mean it be abandoning telephones, though. Its first project can be increasing an incandescent phone that will “revolutionize human-to-device interaction” in collaboration with Google and chipmaker Qualcomm.
“We are working closely to deeply integrate Google’s Gemini AI models into Honor solutions and create new possibilities for users around the world that were never before possible while protecting their data security and user privacy,” said Matt Waldbusser, managing director of consumer AI at Google Cloud.
Learn extra: MWC 2025: The final Telephones, Wearables, Robots and AI Dwell From Barcelona
What Honor is hinting at is a shift to agentic AIwhere we rely less on an app-essentially based fully interface. As an different, as soon as given a task or enlighten, our cell AI agent will reach into the apps on our phone to coordinate on our behalf. It be a vision I first saw last year at Cell World Congressand has since won traction, promising to radically reshape how we absorb interaction with our gadgets. Within the midst of the company’s Barcelona keynote, it demoed presumably the most up-to-date version of its AI agent and said it’d be bringing it to gadgets in the near future.
Honor Alpha Design
For Honor, here’s all phase of its “Alpha Plan,” a new formulation from newly appointed CEO James Li that will look the company strive and construct AI gadgets and companies and products to operate across diversified running programs. The first step in here’s a universal file-sharing system that Honor says will introduce ultrafast transfers between iOS and Android. Unusual Honor telephones will additionally profit, with the company upgrading from five to seven years of Android OS and safety updates, plus AI image upscaling to restore customary photos and AI deepfake detection rolling out to the Magic 7 Expert.
Learn extra:There might be AI, and Then There might be AGI: How To Negate the Distinction
Amongst its MWC announcements, Honor additionally had new gadgets to unveil. The consist of the Honor Earbuds Delivery for 149 euros (roughly converts to $155, £125 or AU$255), the Honor Behold 5 Ultra for 279 euros and the Honor Pad V9 for 250 euros. A computer, the Honor MagicBook Pro14 is additionally coming rapidly, the company said.
