Publishers don’t really know how Google AI Overviews is impacting their referral traffic

Publishers don’t really know how Google AI Overviews is impacting their referral traffic

By Sara Guaglione  •  March 14, 2025  • Ivy Liu It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic. Last week Google introduced AI Mode, an experimental feature for search, which lets users ask follow-up questions

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