IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers
By Tim Peterson • January 28, 2025 • Ivy Liu IAB Tech Lab’s job basically boils down to taking digital advertising and media practices, products and toolsets and making them mass-production ready. And in 2025, the organization will be doing that at a larger scale and with an emphasis on connected TV advertising and moving