Mondelēz takes AI in-house to try and curb marketing costs

By Kimeko McCoy • October 23, 2024 • Ivy Liu Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI. Snack company Mondelēz International is creating an in-house generative AI content creation platform in collaboration with Accenture and Publicis Groupe, though financial details were not made available. AI-generated campaigns are

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