Brunello Cucinelli and team asserting Solomei AI
In the picturesque hills of Solomeo, Italy, where inclined traditions mix seamlessly with as a lot as the moment luxurious, novel abilities incubations are taking enviornment. Brunello Cucinelli, identified because the “King of Cashmere”is venturing into the ever-accelerating world of man made intelligence. Here is just not ravishing a potential residence dabbling in tech traits, nonetheless a conscientiously even handed as come to integrating AI with human values, led by a man who has repeatedly set aside aside humanity at the middle of his industry.
Francesco Bottigliero, Brunello Cucinelli’s Chief of Humanistic Skills, explains the firm’s come: “We think that human beings form abilities, nonetheless at the identical time, abilities shapes human beings. We’re not inquisitive about humans getting modified by AI, because we think human beings train need, discover creativity, and in the end carry out choices.”
Even though Cucinell’s pleasure for AI has simplest turn out to be extra publicized only within the near previous, the firm has been an early adopter of the abilities for a complete lot of years. In late 2021, Cucinelli fashioned a team of researchers from numerous fields – arithmetic, engineering, philosophy, and the humanities – to discover how his firm would possibly possibly adopt AI while respecting human values. This led to the creation of Solomei AIa novel firm created to analyze and assemble novel projects essentially essentially based on AI.
Solomei AI’s first mission is called Callimacus, named for the inclined Greek poet, pupil and librarian. Callimacus is a novel platform that uses AI to dynamically assemble and edit websites, and
showcases a novel paradigm in how e-commerce websites will probably be conceived and operated. “We envisioned new websites where content, when no longer confined within pages, can flow freely,” Bottigliero shares. “It’s a new technology that allows for the creation of sites capable of composing and organizing content in real-time as users navigate.” The firm plans to originate Solomei AI extra broadly next year, after receiving overwhelmingly sure feedback from guests within the craze industry.
Callimacus, an upcoming mission from Solomei AI
Brunello Cucinelli
Cucinelli’s involvement in abilities additionally extends previous his possess industry. In present years, he has developed stop ties with Silicon Valley, forming relationships with tech magnates fancy Reid Hoffman, co-founder of LinkedIn. In 2019, Cucinelli hosted his first ever Symposium, a mobile phone-free gathering where attendees shared novel tips over food and wine. A 2d symposium followed in 2024, bringing together merchants, actors, scientists, entrepreneurs, and philosophers from 14 totally different worldwide locations to chat about AI and creativity. “We will actually publish the outcome of the 2024 symposium in the coming months, before Christmas this year” Bottigliero shows, hinting at the functional insights that emerged from these inaccurate-disciplinary discussions.
Moreover incubating Solomei AI in-residence, Cucinelli additionally invested in external projects centered on science and human advancement. Cucinelli’s come to abilities investing is as thoughtful and selective as his come to type. “We are not VCs or professional investors,” Bottigliero clarifies. “We invest when we find a good idea we want to support and help nurture.” This philosophy has led to investments in corporations fancy Groq, the upstart AI chip producer, besides as TES Pharma, an AI for drug discovery firm essentially based by Italian Professor Roberto Pellicciari. The latter investment highlights no doubt one of many areas that most excites Bottigliero and Cucinelli: the utilization of AI to be taught humanity dwell better.
At the same time as AI appears to be like omnipresent, Cucinelli stays grounded in his core identification. “At the end of the day, we are a manufacturing company,” Bottigliero jogs my reminiscence. “We’re most excited to find AI applications in manufacturing. So many people are building ‘AI copilots’ for various computer jobs, but there are not yet many ‘copilots’ for physical jobs,” Bottigliero notes. He’s devoted: functions of AI in bodily manufacturing seem brushed off within the present AI enhance. “We hope to inspire more entrepreneurs to explore the intersection of AI and fashion manufacturing.”
AI is just not the final notice frontier abilities the firm is exploring. With the novel EU Digital Product Passport regulations, the sign has been carefully following the instructions of regulators. Cucinelli’s guests within the intellectual type industry hold embraced blockchain as one resolution to the DPP proposals; one instance is the non-income group Charisma Blockchain Consortium, with founding contributors including LVMH, OTB Team, Prada and Cartier. Bottigliero believes that blockchain abilities would possibly possibly play a extremely critical role within the craze industry that’s the reason: offering provenance of bodily luxurious goods. Then over again, he emphasizes that such applied sciences need to turn out to be extra simply understandable and manageable by conclude buyers.
As the craze world watches Brunello Cucinelli’s technological ventures with sizable hobby, one thing is apparent: the firm stays committed to its humanistic guidelines. “We want to always balance technology with humanity, and have a positive impact,” Bottigliero reiterates. It is a easy statement that expresses Cucinelli’s uniquely human-centered vision of our AI-enabled future taking form, one cashmere sweater – and one line of code – at a time.
