Sensay has been busy this last month building. And it’s a good thing to be building when we’ve had such a rough last few weeks in the market. Their AI Agent replicas are one of the best use cases we’ve seen for using AI Agents in the real world…
Meta’s announced some new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Meta’s AI system is trained on actual ad results across its platforms and Advantage+ has proven to be a good way to get promotions in front
Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools Read More »
Time for a quick check in on the U.S. TikTok sweepstakes, with another player looking to refine its offer to acquire the U.S. operations of the short-form video powerhouse. Yesterday, Perplexity AI revised its takeover offer for TikTok U.S., with a new proposal that could hold more appeal to the Trump administration. As reported by
Perplexity AI Updates its Offer for TikTok US Read More »
While ad creation efficiency would be one of the reasons why advertisers have moved away from X, I’m not sure it’s the main issue right now. In any event, X says that it’s undertaken a revamp of its ad platform in order to boost appeal with SMBs, and drive better results through systematic improvement. As
X Updates Ad Platform to Optimize Performance for SMBs Read More »
You may have seen a pop-up on X this week informing you of a change to its Terms of Service, which you have to agree to in order to continue using the app. The main change here relates to granting permission for X to use your data in its AI training, and by tapping through
X Updates Terms of Service to More Explicitly Cover AI Training Permissions Read More »
